Our Story
Welcome to Onushshar, an Indian contemporary fashion brand founded in Kolkata, where every product tells a story.
Founded in 2018 by Zona Bera, a visionary fashion designer with roots in Bengali culture and a degree in fashion design from NIFT, Onushshar is more than just a fashion brand—it is a celebration of self-love, womanhood, and the timeless beauty of embroidery.
Our Journey
Growing up, Zona spent countless hours learning the intricacies of embroidery from her grandmother and aunties—
strong and resilient women whose spirit and wisdom left a lasting impact on her.
Watching them embrace their individuality and confidence taught her the importance of self-love and womanhood alongside the beauty of embroidery. These intimate experiences eventually laid the foundation for Onushshar.
Driven by her passion for art and design, Zona chose an unconventional path by studying fashion design. After completing her bachelor’s degree at the National Institute of Fashion Technology (NIFT), she decided not to pursue a conventional job as a designer at a large company. Instead, she followed her dream of building an identity of her own and started her entrepreneurial journey by founding a homegrown brand that she named Onushshar, as a tribute to her Bengali roots.
Onushshar had humble beginnings. From her bedroom, Zona began crafting one-of-a-kind hand-embroidered jewellery and accessories. Her designs were inspired by Bengal’s rich cultural heritage, infused with minimal, contemporary design aesthetics—creating products that feel nostalgic yet modern.
Today, the brand reflects the essence of a journey rooted in self-love and womanhood, offering unique, products that resonate with every modern woman, who values meaning as much as beauty.
Our Vision
Our journey began with hand-embroidered jewellery and accessories, each piece meticulously handcrafted to celebrate the strength and individuality of every woman. Over the years, our vision of storytelling through hand embroidery has continued to grow and evolve in every direction.
By preserving the beauty of hand embroidery in every creation, we continue to create pieces that are not only beautiful but deeply personal. Every delicately handcrafted earring, necklace, and accessory celebrates every woman’s journey toward confidence, self-expression, and inner empowerment.
Looking ahead, we plan to expand beyond jewellery and accessories into other lifestyle categories such as apparel and home décor, creating a more holistic brand that continues to celebrate self-expression and empowerment through creations that can be cherished for years to come.
Our Team
At Onushshar, it is a one-woman team as of now—but the passion and dedication behind every piece are boundless. Zona works independently from her cozy home studio, where ideas flourish and every detail truly matters. This intimate setup allows her to stay deeply connected to every stage of the process, ensuring that each creation carries the care, love, and attention to intricacy that define Onushshar.
As a solopreneur, Zona wears many hats—designing, crafting, managing, marketing, packaging, customer service, and everything in between. Her vision and commitment to storytelling and artistry fuel her work, turning everyday challenges into moments of innovation and her home studio into a vibrant space of creativity.
Through Onushshar, she strives to create designs that not only adorn but also inspire—proving that even the smallest beginnings can flourish into a bigger and more successful business. As the brand continues to grow, the vision is to gradually build a passionate and efficient team in the coming years—one that shares the same love for craftsmanship, storytelling, and meaningful creation.
