Our Story
Welcome to Onushshar, an eco-conscious independent
jewellery and accessories brand based in Kolkata, where every piece tells a story.
Founded in 2018 by Zona Bera, a visionary fashion designer with roots in Bengali culture and a degree in fashion design from NIFT, Onushshar is more than just a jewellery brand—it is a celebration of womanhood, self-love, and the timeless art of hand embroidery.
Our Journey
Growing up, Zona spent countless hours learning the
intricacies of embroidery from her grandmothers and aunties—strong, resilient women whose love and wisdom left a lasting impact on her. These intimate experiences instilled in her a deep appreciation for the beauty of womanhood and the charm of handmade art, eventually laying the foundation for Onushshar.
Driven by her passion for art and design, Zona chose an
unconventional path by studying fashion design. After completing her bachelor’s degree at the National Institute of Fashion Technology (NIFT), she decided not to pursue a conventional job as a designer. Instead, she followed her dream of building an identity of her own and started her entrepreneurial journey with a homegrown brand she named Onushshar, a tribute to her Bengali roots.
Onushshar had humble beginnings. From her bedroom, Zona began crafting jewellery and accessories that combined her love for traditional hand embroidery with modern, minimal design aesthetics. Today, the brand reflects the essence of the journey of womanhood, offering unique, handmade jewellery that resonates with every modern woman.
Our Values
As an eco-conscious brand, we are deeply committed to slow fashion, sustainability, and celebrating the timeless beauty of craftsmanship. Every Onushshar creation is thoughtfully designed to seamlessly merge functionality with modern lifestyle aesthetics, ensuring each piece is as practical as it is beautiful.
Crafted in small batches, our products are ethically handmade by skilled artisans who use manual techniques on ethically sourced handloom fabrics, preserving the rich heritage of handmade art while upholding our unwavering commitment to quality and authenticity.
Our zero-waste manufacturing process ensures that no material goes to waste. Textile scraps generated during production are creatively upcycled into thoughtful gifts for our customers, adding a personal and meaningful touch to every purchase. By embracing these sustainable practices, we want to honour the environment, promote conscious consumption, and celebrate the artistry and soul imbued in every handcrafted piece.
Our Vision
Our Team
At Onushshar, our team may be small, but our passion and dedication are boundless. Currently, we are a close-knit team of three, working from a cozy home office where creativity thrives and every idea matters. This intimate setup allows us to collaborate closely, ensuring that each piece we create is imbued with the care, love, and attention to detail that define Onushshar.
Despite being a small team, we wear many hats—designing, crafting, marketing, and everything in between. Our shared vision and commitment to storytelling, sustainability, and artistry fuel our work, turning challenges into opportunities and our home office into a hub of innovation and creativity.
Together, we strive to bring you jewellery that not only adorns but also inspires, proving that even the smallest teams can create a big impact.
