Our Story

Onushshar is a sustainable fashion brand based out of Kolkata, founded by fashion designer Zona Bera in 2018.

​‘​Onushshar’, in the Bengali script, is a diacritic, written as a circle above a slanted line. It is used to cause a difference in the pronunciation of the word.

​​We, at Onushshar, create jewellery, based on the idea of ‘Self-love’. We want to bring a positive difference in the way one perceives own self, by finding peace within one's own self and resting comfortably within the depths of their being.

Our Values

Using various handcrafted techniques, we like to upcycle and recycle an array of materials like textiles, plastic, metals, wood, etc. following a zero-waste manufacturing system.

Our Philosophy

Refining the perception of one’s own self through ‘Self-love’ empowers them and keeps them in touch with their inner self, and the way they present themselves to others matches up with their personality, identity, and mood.

Onushshar loves to narrate these ambiguous stories of ‘Self-love’ in the form of ethical, handmade jewellery, where every design is slow-made with utmost attention to details, quality and craftsmanship.

Our Vision

At Onushshar, we seek to make elegant, versatile, and artistically excellingpieces of jewellery for the ones who believe in the potential of romanticizing ‘Self-love’ for living a more positive and liberal life.

The Designer

Our founder, Zona Bera, is a Bengali entrepreneur who is inspired to share the unique design perspective of self-empowerment through Self Love, with the world.